Prithwiraj Choudhury on Work from Anywhere - a talent strategy, not a perk

Discover why work from anywhere isn’t a lifestyle perk but a powerful talent strategy reshaping global hiring and hybrid work models
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For decades, the office was the single stage for performance. Now, it’s just one of many. In this short Forward Thinkers video Prithwiraj Choudhury, professor at the London School of Economics and bestselling author of The World Is Your Office, explains how work from anywhere is redefining where and how organisations compete for talent.

  • Learn why companies like Spotify, Atlassian, Airbnb and even the European Central Bank are embracing this model.
  • Understand how startups like Zapier use it to access global skills and scale fast.
  • Explore the three new forms of hybrid work – weekly, monthly and quarterly – and how to choose what’s right for your team.

As Choudhury reveals, this isn’t about flexibility for its own sake. It’s about building smarter, more inclusive organisations that can hire and thrive anywhere.

👉 Watch now to rethink hybrid and discover how “anywhere” could be your biggest competitive advantage

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