A framework for employee experience: lessons from marketing

2 minute read
Employee Experience
Employer Branding

How about HR and marketing doing a job swap? After all, the objectives both share are similar. Using lessons from Jamie MacKenzie, director of marketing at Sodexo Engage, ThePeopleSpace offers a path to improve your employee experience

Nigel Pritchard

Employee personas

The words are the same. Engagement, value proposition and experience. You just have to substitute employee for customer. There are clear similarities between the objectives of HR directors and marketing directors: it’s all about taking an experience to an audience and creating engagement and value. Here are four lessons HR can learn from marketing to improve the employee experience

 

1. DEFINE YOUR OBJECTIVES

Define your employee experience objectives

2. IDENTIFY AND DISCOVER 

Understand your audience. Map each segment and build an employee personaMapping your employee
3. CREATE AND ENGAGE

With a constant eye on your objectives and segmentations, think about what channels you will communicate through and what activites and messages you want to convey. Some potential examples are below 

Create and engage HR employees

 

4. MEASURE AND LEARN

Measure employee experience

Inspired by Jamie MacKenzie, director of marketing, Sodexo Engage who shared insights at the 4th Tap'd Solutions HR Forum 

 

 

HR Marketing
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