Talent, culture and creativity at a Silicon Valley scale-up

2 minute read

California-based Coupa Software has been named a best place to work for millennials and a best medium workplace, a ‘best in breed vendor’ by Gartner and Forrester and this month announced record quarterly revenues. Ray Martinelli, chief people officer at the procurement software company, tells The People Space’s editorial director Siân Harrington how it attracts great talent


10-minute watch

As a Silicon Valley HR leader Ray Martinelli knows that talent is key to creating a great company and to scaling up. And to support that talent you need to engender trust through building an organisation of authenticity and accountability, he says.

With 20 plus years in global HR with high-growth companies in Silicon Valley, he has had plenty of time to find the secret sauce of talent attraction and retention. And while values and culture are foremost, he warns that those values and that culture must evolve.

“When you try and hold onto the culture too much I think sometimes you start retaining practices that may not be right for the company at a certain stage. Any new person we bring on board we believe is going to be additive and help us evolve and shift the culture a little bit,” he says.

In this video Martinelli shares his tips for hiring for success, the importance of creativity and work-life integration.

About Ray Martinelli 

Ray Martinelli brings more than 20 years of experience in global human resource management with industry-leading, high-growth companies in Silicon Valley. Before Coupa, he was the chief people officer at Alfresco Software where he was responsible for global human resources and worked closely with the executive team to scale the organization and expand its global presence. Prior to Alfresco, he was chief people officer at ServiceSource where he helped grow the company from 150 employees to more than 3,500 employees worldwide.

Throughout his career, he has held executive-level human resource positions at leading technology brands, including Macromedia where he served as senior vice president of human resources, as well as Juniper Networks. Ray earned a master's degree in organizational development from Golden Gate University and a bachelor's degree in organizational communications from Sacramento State University. 

Coupa’s Business Spend Management platform empowers businesses to spend smarter, simpler, and safer. With more than $2.3 trillion of transactional spend under management across its global customer base, Coupa offers businesses – from the Fortune 100 to the world’s fastest-growing organizations – the visibility and control needed to manage costs, mitigate risks, and scale for growth in one comprehensive and open platform in the cloud.

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Published 13 September 2021
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