ThePeopleSpace ™ believes that content is key to enabling marketers to join the conversations being had by people leaders across the world. When brands create great content that the audience wants, they see increased reach, engagement and potentially conversion. ThePeopleSpace therefore encourages companies to share their unique perspectives on leadership issues through its PS Brand channel.
Our mission is to provide quality learning for people leaders. This extends to our commercial proposition. Therefore, everything we do with Brand Partners is related to content that adds value to our audience and enables learning and sharing.
We want to build long-term relationships with partners so we don't take the typical advertising approach of banner ads and lead generation that doesn't work. We want our partners to feel fully engaged as part of ThePeopleSpace community.
211,000 unique visitors in the 12 months May 2017/April 18 (Google Analytics)
Our award-winning professional journalists and editors work closely with you to develop creative content that will resonate with our audience, ensuring your brand is positioned most relevantly for senior people leaders.
1,086 fully opted-in subscribers to our newsletter to date, 80% of which are senior HR practitioners across the world
All content will include a link to your website and will be promoted on ThePeopleSpace social platforms.
258,700 Twitter impressions in the 12 months May 2017/April 18. Average engagement with Brand Partner tweets 1.5% (Twitter Analytics)
Our premium packages also include content support from our marketers, a variety of content treatments and a licence so you can use any of the assets created to promote yourself in other media, on your blog or through internal communications.
ThePeopleSpace cares about our brand as well as its own and advises, edits and positions accordingly. We know its incisive interviewing, editing and creation of assets means that we will be provided with content that can be used much more widely across our own platforms, delivering fantastic value
Jacqui Thomasen | Head of External Engagement, The Open University Business School
Plus, you could have your own channel on ThePeopleSpace website, enabling you to reinforce your thought leadership through your own branded area.
If you think you can add value to ThePeopleSpace community as a Brand Partner we would be delighted to hear from you and will guide you through our process to ensure your content is relevant, shareable and has maximum exposure.
If you require marketing content of a more general nature to engage senior HR professionals we can help with that, too. Click here for more information.
To find out more and receive a brochure, please contact Nigel Pritchard, creative director.